Using Google Drive to Rank Your Local Business – google my business SEO – The next question is: how can you quickly rank your local business using Google Drive? You can accomplish this objective by constructing items known as Stacks.
Because we will construct Google Drive stacks, We will focus only on the fundamentals.
Here is the detailed Guide
Acquaint yourself with the Google properties and applications. Google Docs, Sheets, Slides, Forms, Drawings, App Scripts, Sites, Groups, Google+, YouTube, Maps, Google My Business, Photos, Hang Outs, Blogger, and Feedburner, along with many other Google products and services.
Use your Google properties and apps. Your company can improve its position in Google’s search results with just one straightforward adjustment. If you have to write a document, you should use Google Docs. We require a spreadsheet for this. Make one in Google Sheets. Are you putting together a presentation? Produce your own using Google Slides. Questionnaire? Do you use Google Forms? Do you maintain a blog on your website? Use Blogger. After creating your item, go to the sharing settings and change Open to Public. Then embed it on your website.
Combine all of your Google services and applications. When a search engine optimizer (SEO) or a digital marketer refers to backlinks, they talk about websites that link to your website. The objective here is to persuade a well-known, well-respected, and influential website to include a link to your website on its own. This will increase organic traffic and help your site in the eyes of the search engines because the website that links to you is already reliable. Your website will receive “juice” (also known as value) due to the link on their website. Like the previous example, Google is the reliable website that passes link juice along to your site via the stack.
Consider a stack to be similar to compound interest. The power of the various Google properties and apps can be increased by combining them into a single stack.
If you put some thought into it, you might consider the possibility of making a presentation with the help of Google Slides and incorporating other Google products, such as Google Forms, Google Docs, Sheets, Drawings, YouTube, and Maps, into the presentation itself.
You could even think about making a Google Site and including everything on it. The best part is yet to come: as of right now, you are free to use a relatively large number of keywords.
For instance, I might call a website “Muffler Repair Shop in Sycamore, Illinois” and then repeat that information in both the header of my website and the titles of several different apps that I use. It would help if you switched things up to rank well for all the other keywords you want to use, including a Sycamore Muffler and Body Repair Shop or the Best Muffler Repair in Sycamore Illinois in the list. You are planting seeds in the form of your links as you progress through the process. A link to your homepage, as well as a link to another page on your site that could use more visitors. You can be as careless as you like with your linking as long as you send visitors to content that makes sense to them.
What Comes Next
- Use each app to create a “brochure” for your company and share it.
- Create a document and fill it with helpful information related to your niche.
- Don’t forget to include a call to action along with your keywords, links, and NAP info (name, address, and phone number).
- Include all of your web 2.0 listings and directory listings in Sheets.
- Make a Google Drawing that serves as a rallying cry for people to take action.
- Construct every aspect individually until you have all the components required for the presentation and the website.
You will want to share the link to the folder once you have completed building your stack and placed it in a folder within Google Drive. The folder’s name should include relevant keywords, such as “Muffler Repair Shop in Sycamore, Illinois (815) 895-1234.”
There are many different ways to point to the Drive folder, as well as many different ways to use the Drive folder to direct traffic to your website.
In the straightforward examples presented previously, a link directs users to Google Drive or one of the applications. You can find this link on your Facebook Business Page or in the description of one of your YouTube videos. This application already contains many links and directs users to your website when they click on any of them.
The power that Google possesses (4.5 billion searches per day) is only one factor that contributes to the success of these Google Drive stacks; the following characteristics also play a role.
You may or may not be aware of this, but you want your links to come from significant websites with the rel=”do follow” attribute.
It would help if you kept in mind that there are a lot of Google apps and some Google properties that you can use to your advantage. Building out a Drive stack takes some time, but this time is well spent. After you have finished building your stack, the next step is to get people to visit your website using it.
Visit the website IFTTT, which stands for If This Then That and provides a platform on which users can construct “applets” to automate the execution of specific tasks on their behalf. When I tweet a particular hashtag, an applet that I have set up will automatically post to this Blogger account. Most users employ the Twitter applet that automatically expresses gratitude to those who follow them.
You can also construct an applet to inform you whenever the International Space Station passes directly above your home. Why? Because you CAN!
Building up your social media and web 2.0 properties to attract more followers is the goal of this strategy. When you have reached a sufficient level, you will be able to begin sharing links back to your Google Drive or individual apps, depending on which you prefer.
Remember that this was just a quick overview and was in no way intended to serve as an in-depth training session on building a stack using Google Drive or syndication. Leave a comment below or send me a message if you’re interested in learning more about how a Google Drive stack and an IFTTT syndication network can help improve your website.Advertisement